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Using Social Media Part 2: Applying Social Media at My Center

Presented by Carol Voss and Michele Martin on January 20, 2010

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About the Training

Using blogs, wikis, Ning, Twitter and Facebook is changing the way nonprofits do business in the 21st century. Getting on board with this exploding phenomenon is possibly one of the most significant ways the Independent Living Movement can not only stay alive, but thrive in the coming decades. Are you ready to learn how to grow and enhance your Center’s operation using today’s web technologies, especially social networking? Then join us for an exciting look at how these tools can be used for enhancing your marketing, fund raising, community organizing, service provision, organizational networking, internal productivity, communications, and more.

Training Objectives:

Upon completion of the webinars/teleconferences, participants will have knowledge and resources which will enable them to:

• Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL
• Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement
• Describe challenges faced with social media strategy implementation through a case study and relevant examples
• Describe strategies to build and sustain effective online communities

Meet the Presenters

Carol Voss has been an Advocate for 8 years at IndependenceFirst as their Public Relations and Marketing Director. She successfully gains features or community expert source quotes in online, print, and television media she has also been using social media to accomplish PR goals.

Michele Martin is an independent workforce and social media consultant who specializes in helping organizations use social media tools for work and learning. She provides training, program design and technical assistance services to government and nonprofit clients from all over the country. She is currently spearheading the DiscoverAbility NJ project for the New Jersey Department of Human Services / Division of Disability Services. This is a multi-year plan that is helping individuals with disabilities, their families, service providers and employers use social media and other tools to support the employment of individuals with disabilities. She maintains a blog at www.michelemmartin.com, where she writes about issues related to technology, work and learning.

Transcript and Resources:

• The Social Media Wiki!
• PowerPoint presentation (PPT file)
• PowerPoint presentation (Accessible HTML file)
• Transcript of the Program (MS Word doc)

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Evaluation

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Presented by CIL-NET, a program of the IL NET national training and technical assistance project for Centers for Independent Living (CIL-NET) and Statewide Independent Living Councils (SILC-NET). The IL NET is operated by ILRU, Independent Living Research Utilization, in partnership with the National Council on Independent Living (NCIL) and the Association of Programs for Rural Independent Living (APRIL).

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