Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study
Table of Contents
- CIL-NET Presents...
- CIL-NET Presents... Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study
- Objectives
- About Me (Carol)
- Why Bother with Social Media?
- Potential Social Media Pitfalls
- So…Do you want to work with social media or not?
- Questions & Answers
- Social Media: Preparation
- Social Media Relations: Cultivating Conversation
- And Then What?…
- Social Media, Website, Fundraising and Events
- Questions & Answers
- Case Study
- Facebook & IndependenceFirst
- Twitter & IndependenceFirst
- Flickr & IndependenceFirst
- New Website - IndependenceFirst.org
- Independence First Web site Home page
- Independence First Web site Advocacy page
- Questions & Answers
- Wrap-Up and Evaluation
- Acknowledgement of Support
Text and Images from Slide
Potential Social Media Pitfalls
- Don't have 100% control of message - may not be all good interactions
- Time consuming
- Can be RT'd
- Not overtly measurable
- Need to respond on a timely basis
- Staff education needed - "play time" argument
- Planning required
- It NEVER ends
