Content Marketing for Centers for Independent Living: Communicating your Strengths and Expertise in your Community (1.5 Hours)

Training Source: 
ILRU
Presenter(s): 
Beginning Date: 
05/13/2015
End Date: 
05/13/2015
Type of Training: 
On-demand

About the Training

Do you wish more people in your community knew about the great work your Center is doing? It may seem far-fetched, but marketing your expertise and success shouldn’t be a luxury. Thinking carefully about your content marketing will help you set goals, communicate success, and find new consumers and supporters. You’ll learn how to conceptualize marketing strategies that work for you and your budget while attracting the right people in your area. View this training to learn proven content marketing strategies from a successful CIL.

Target Audience

CIL executive directors, program managers, and staff interested in expanding CIL capacity through effective content marketing and communication.

Learning Objectives

Upon completion of this training, participants will be able to:

  • Define the concept and benefits of Content Marketing as a strategy for communicating expertise to relevant stakeholders
  • Develop an effective strategy for creating and distributing relevant and valuable content to educate and engage CIL target audiences
  • Identify various tactics to tie CIL marketing to the 25th anniversary celebrations of the Americans with Disabilities Act (ADA)
  • Identify best practices for developing a successful content creation and deployment strategy through numerous examples, case studies, and tools as shared by a marketing expert in the IL field

View the Training (01:25:09)

Transcript and Resources

Other Resources on CIL Management and Operations