>>SLIDE 1 Cover Slide: Using Social Media Part One: Introduction to Social Media A CIL-NET Teleconference/Webinar Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST Logo: This work is licensed under a Creative Commons Attribution - Share Alike 3.0 United States License >>SLIDE 2 Hi, I'm Michele. Images: Michele Martin's profiles on twitter, LinkedIn, Facebook, the bamboo project, and delicious. >>SLIDE 3 Objectives -Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL -Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement -Describe challenges faced with social media strategy implementation through a case study and relevant examples -Describe strategies to build and sustain effective online communities >>SLIDE 4 We want questions! >>SLIDE 5 Image: start button >>SLIDE 6 The Numbers -50% of adults online have a MySpace profile -22% of adults online have a Facebook profile -In August 08, 23.7 million people visited -64.7 million upload photos to Flickr -Twitter grew 753% in 2008 to 4.5 million users >>SLIDE 7 Individuals with disabilities... -Spend twice as much time online (20 hrs. vs. 10 hrs) -More likely to report Internet has improved quality of life (48% vs. 27%) -More likely to report that they are better informed (52% vs. 39%) -More likely to report they are more connected (44% vs. 38%) -More likely to report they are able to reach out to people with similar interests (42% vs. 30%) Source: Harris Interactive, 2000 >>SLIDE 8 Social media helps people -Find and share quality information -Connect to others who share their interests -Have conversations -Work collaboratively Image: license plate that says "enabled" >>SLIDE 9 Social media helps organizations -Listen -Participate in online conversations -Tell their stories -Create awareness -Build community -Raise money -Provide inexpensive professional development >>SLIDE 10 Web 1.0 -One way communication -Static home pages -Organizational control -Minimal multimedia -Site as destination -“Push” Image: a static website >>SLIDE 11 Web 2.0 -Conversation -Dynamic content -User contributions -Multimedia-rich -Outposts on the web -“Pull” Images: logos of Facebook, Twitter, LinkedIn, Blogger, YouTube, and wikispaces >>SLIDE 12 Social Media is NOT: [logos of various social media sites, such as Twitter, Ning, pbworks, etc. >>SLIDE 13 Social Media is Conversations >>SLIDE 14 And Sharing ideas & information >>SLIDE 15 And Working collaboratively >>SLIDE 16 And Having a voice >>SLIDE 17 Powered by Image: the same logos listed on slide 12 >>SLIDE 18 What questions do you have? >>SLIDE 19 How is Social Media Being Used? >>SLIDE 20 Remember This? Images from slide 2: Michele Martin's profiles on common social media sites >>SLIDE 21 “Google Juice!” Image: a screen shot of a Google search for "Michele Martin". An arrow points to the result "the bamboo project" and text reads "this is me!!" >>SLIDE 22 Listening & Responding Image: twitter entry: a user tweets that it's time for the president to bust out some graphs. Image: the white house responds directly in their own feed. >>SLIDE 23 And More Listening Image: twitter realtime results for "disabilities" >>SLIDE 24 Participating A screen shot of the community section of Disaboom >>SLIDE 25 Storytelling A picture on Flickr of a mountain biker >>SLIDE 26 Generating “Buzz” Screenshot of Rolling Rains Report, "precipitating dialogue on travel, disability, and universal design" >>SLIDE 27 Calls to Action Screenshot of Flickr user Rolling Rains, "the global friendship project for disabilities rights Flickr group needs your help". >>SLIDE 28 Community Building Screenshot: Rolling Rains photos. Presenter draws attention to the fact that the group has 315 members, you can join the group, and there is an opportunity to introduce yourself. >>SLIDE 29 Flickr screenshot: Rolling Rain's discussion thread where members introduce themselves. >>SLIDE 30 Fundraising Image: twitter and Facebook screenshots of a mom requesting donations to build an accessible play ground. >>SLIDE 31 Professional Development Screenshot of delicious, Michele Martin's bookmarks >>SLIDE 32 Screenshot: web axe, a podcast and blog featuring practical web design accessibility tips. >>SLIDE 33 Screenshot of abilitynet gate, global assistive technology encyclopedia >>SLIDE 34 Questions? >>SLIDE 35 What are the “Rules?” >>SLIDE 36 Social Media is NOT: -Broadcasting >>SLIDE 37 Social Media IS: -Conversation >>SLIDE 38 Social Media is NOT -Your Power >>SLIDE 39 Social Media is: -Collaboration >>SLIDE 40 Social Media is Not: -Control >>SLIDE 41 Social Media Is: -Messy >>SLIDE 42 Social Media is Not: -“Walled gardens” >>SLIDE 43 Social Media Is: -Transparency >>SLIDE 44 Social Media is Not: -Formal >>SLIDE 45 Social Media Is: -Informal >>SLIDE 46 How could YOU be using social media? >>SLIDE 47 Screenshot of the CIL NET social media wiki, available at: http://cilnetsocialmedia.org/wiki/Main_Page >>SLIDE 48 What’s Next? -Explore the wiki -Attend webinar on January 20, 2010. -Experiment! >>SLIDE 49 Wrap Up and Evaluation: https://vovici.com/wsb.dll/s/12291g41dfb >>SLIDE 50 Sources -WeAreMedia.org: The Social Media Starter Kit for Nonprofits: http://www.wearemedia.org/ Social Media for Nonprofits by Primal Media: http://www.slideshare.net/PrimalMedia/social-media-non-profits >>SLIDE 51 Support for development of this Webinar/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project (www.wearemedia.org/)