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CIL-NET Presents
Using Social Media for Awareness & Advocacy 
Part II: Applying Social Media Case Study
January 20, 2010
Presenters:  
-Carol Voss, IndependenceFirst, Milwaukee WI
-Michele Martin, Social Media Consultant
Logo: Independence First

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Objectives
1. Learn basic social media how-to’s for your IL Center
2. Learn how social media involvement can assist IL Centers to advocate, create change
3. Case Study: IndependenceFirst

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About Me (Carol)
Voracious media and community news junkie, resource to staff and reporters, listener, persuasive talker, networker, connector, trainer, horn tooter.
cvoss@independencefirst.org
http://card.ly/CarolVoss

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Why Bother with Social Media?
-Advocacy in another form: Awareness leads to Credibility + Customer Service + Social Change + Volunteers + Funds
-Be part of the conversation – engage with consumers, donors, volunteers, community
-Build network for change
-No financial cost like advertising, cost is time

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Potential Social Media Pitfalls
-Don’t have 100% control of message – may not be all good interactions
-Time consuming
-Can be RT’d
-Not overtly measurable
-Need to respond on a timely basis
-Staff education needed – “play time” argument
-Planning required
-It NEVER ends

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So…Do you want to work with social media or not?
NO!  Not enough time or staff to implement—policy still needed.
YES!  Here’s how you get started…

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Questions & Answers

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Social Media: Preparation
-Why do you want to participate?  Realistic Inventory and Rationale List – Goal for Social Media involvement
-Who will build content, respond promptly?
-Consume social media – listen, learn etiquette, play with social media
-ADVANCED:  Create Social Media Policy

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Social Media Relations: Cultivating Conversation
-Relationship-based:  Introduce Yourself
-Corresponding with reporters, consumers, donors, volunteers, other advocates
-Offer your expertise, help
-Unique and Shared content

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And Then What?
-Ongoing process 
-Deadlines—you gotta jump—expectation of immediate response
-If you talk to them, they will talk to you!
-Set goals
-Training for staff
-Share  

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Social Media, Website, Fundraising and Events
-Can be mutually beneficial
-Can work together for maximum effectiveness
-Can elevate social issues and advocacy initiatives within community-wide audiences-sharability factor, impressions theory 

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Questions & Answers

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Case Study
IndependenceFirst
-It all started with LinkedIn…individual profiles e.g.: http://www.LinkedIn.com/in/carolvoss
-then: http://www.linkedin.com/companies/independencefirst
-then: groups on LinkedIn

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Facebook & IndependenceFirst
-GirlsFirst
-Group vs. Business/Fanpage
-http://www.facebook.com/IndependenceFirst 310 followers
-Goal:  Occasional posting events, links, info, video – respond to others’ posts within 24 hours
-1x/day max

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Twitter & IndependenceFirst
-LinkedIn connection-computer recycling
-Conversation about us
-Etiquette, mentors, media
-@Independence1st nearly 1100 followers worldwide
-#1 on Listorious for access and disabilities lists

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Flickr & IndependenceFirst
-Photo hosting
-Easy, free
-May change, innovate or remain

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New Website – IndependenceFirst.org
-Launching new website in Spring 2010 
-Interactive, video content
-Links social media, sneak peek.

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Screenshot of the new IndependenFirst website

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Screenshot of the Advocacy section of the new website, featuring video blogs, and an advocacy acyion news feed

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Questions & Answers

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Wrap-Up and Evaluation
Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfd 

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Support for development of this webinar was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Carol Voss, PR & Marketing Director for Metro Milwaukee’s ILC (in WI) IndependenceFirst (www.independencefirst.org)