The Power of Place
Training Source:
Other
Beginning Date:
03/28/2023
End Date:
03/28/2023
Type of Training:
Webinar/Teleconference
About the training
Places have the power to influence our emotions as well as our actions. Place branding is an approach more transit agencies are adding to their tool kits, to achieve results without (or in addition to) major infrastructure or service changes. Place branding can create identifiable places that not only bring transit systems to life but also make diverse riders feel safe and welcome in different environments.
On this webinar, explore a variety of place branding measures and the role place branding plays in connecting riders to surrounding communities. Get tips for conducting research and engagement so that these interventions are relevant, meaningful and inclusive for your community.
Speakers
- Katherine Dirga, Director of Art in Transit, Metropolitan Atlanta Rapid Transit Authority (MARTA), Atlanta, GA
- Fiona Lyon, Design Manager, TOD, TriMet, Portland, OR
- Vedran Dzebic, Head of Research & Development, Entro Communications, Inc., Toronto, ON
- Moderator: Larissa Ulcar, Associate, DIALOG, Edmonton, AB
Register for this free webinar: The Power of Place